The company behind Donald Trump’s Truth Social is expanding into finance, with plans to launch investment vehicles aligned with the former president’s economic and political agenda.
Trump Media & Technology Group (TMTG), where Trump is the majority owner, announced that it has filed to register trademarks for a series of exchange-traded funds (ETFs) and separately managed accounts (SMAs) under its new financial tech brand, TruthFi.
This makes him the first US president in history to launch an ETF.
These investment products, including “Made in America,” “U.S. Energy Independence,” and “Bitcoin Plus” funds, are designed to give investors exposure to sectors that align with Trump’s economic priorities.
Eric Balchunas, ETF analyst at Bloomberg, posted on X that, "Trump is going to launch a Bitcoin Plus ETF. Safe to say first-ever POTUS ETF issuer. What a country … Obv this is TruthFi, Trump's co[mpany] not the White House per se, but Trump is majority owner."
Investing in Trump’s campaign promises
TMTG CEO Devin Nunes noted that the new financial products will cater to investors who support Trump’s "America First" economic policies.
“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market,” Nunes said in a statement.
According to the company, these funds could involve up to $250 million in assets custodied by Charles Schwab, with investment guidance from Yorkville Advisors.
Trump’s crypto agenda
Trump has positioned himself as the "crypto candidate," with his administration taking a notably pro-crypto stance. His crypto and AI advisor has prioritized stablecoin legislation and is currently evaluating the feasibility of a US Bitcoin reserve.
Additionally, David Sacks, the White House’s newly appointed crypto and artificial intelligence czar, has hinted at establishing a U.S. Bitcoin reserve — a policy move that could further integrate Bitcoin into the national economic framework. Sacks has also prioritized stablecoin legislation, pushing for a clear regulatory framework to cement the US dollar’s dominance in digital finance.
Trump has positioned himself as the “crypto candidate,” and his administration’s policies are expected to encourage digital asset innovation. His recent reversal of Securities and Exchange Commission (SEC) guidelines on crypto custody (SAB 121) has removed major hurdles for financial institutions looking to hold crypto on behalf of clients.
