MicroStrategy, now rebranded as Strategy, purchased 7,633 Bitcoin last week, after a brief respite in which the firm paused new acquisitions. The company, the world’s largest corporation holding Bitcoin on its balance sheets, now has 478,740 Bitcoin — more than 2% of Bitcoin’s total supply of 21 million.

The price of Bitcoin is currently trading near $97,110 .

According to Strategy's executive chairman Michael Saylor, the firm spent $742.4 million on its latest acquisition spree, with an average buy price of $97,255 per Bitcoin.

Although the firm has failed to be profitable for the last several quarters, Strategy’s stock continues to rise. Last December, it saw gains of 477% , indicating it outperformed the majority of the stocks on the market. Strategy was also recently added to the Nasdaq-100, an index of the 100 biggest non-financial firms. Its appearance on the list has led many exchange-traded funds (ETF) to include the company, increasingly better known for its Bitcoin investments than its business intelligence services or products.

Over one-third of Strategy’s Bitcoin purchases have been carried out since Donald Trump’s re-election. Trump has pledged to make the U.S. a powerhouse for the global crypto industry, and has aggressively courted the digital asset community through promises of deregulation and pro-crypto policymaking. Many in the crypto industry hope Trump will implement policies to address key issues, including alleged de-banking, claims of regulatory ambiguity and overreach at the U.S. Securities and Exchange Commission and the Commodity Futures Trading Commission, and the promotion of domestic innovation. According to D.C.-based watchdog group Public Citizen, the digital industry has spent an "unprecedented $119 million" on U.S. races around the country to create a pro-crypto landscape.