Tokyo-based investment firm Metaplanet has announced the appointment of Eric Trump to its Strategic Board of Advisors. This move comes as the company aims to expand its Bitcoin treasury, currently holding 3,200 BTC, making it the world’s 10th-largest corporate holder of the crypto.

Metaplanet's CEO Simon Gerovich highlighted Eric Trump's experience in real estate, finance, and brand development as valuable assets to the company's mission.

The firm, which has set an ambitious goal of accumulating 10,000 BTC by the end of 2025, recently purchased an additional 150 BTC. This acquisition strategy was first revealed last year, positioning Metaplanet as a significant player in the digital asset space.

Despite the recent fluctuations in the market, Metaplanet's stock rose by 1.3% to $27.80 during trading hours in Japan.

Eric Trump is also noted for his role as an ambassador for World Liberty Financial, a crypto project that includes his brothers, Donald Jr. and Barron Trump. The project promotes digital asset adoption but specifies that the Trump family members do not manage or own it.

The appointment raises potential concerns regarding conflicts of interest due to Eric Trump’s familial ties to U.S. President Donald Trump. His involvement with the Trump Organization may intersect with U.S. policies related to crypto regulation, a topic that the president has indicated he supports.

BitcoinTreasuries.net reports that Michael Saylor’s company remains the largest corporate holder, with nearly 500,000 BTC. As Metaplanet continues its strategy, industry observers will be closely monitoring the implications of Eric Trump's advisory role.