In a market where meme coins can move faster than fundamentals, traders are turning to social data to get ahead.

“Social now… it has to be a piece of the puzzle for you when making a good decision,” said Joe Vezzani, CEO of LunarCrush, during a TheStreet Roundtable with host Rob Nelson and BitLab Academy CEO Kelly Kellam. “Without a community, there is no crypto.”

LunarCrush analyzes real-time social engagement, sentiment, and volume across crypto communities — giving traders an alternative to traditional indicators. “We’d like to say that social is one of the inputs,” Vezzani explained. “Some of our competitors out there are $1,000 a month and we have 10 times as much data as they have. We wanted to democratize this opportunity.”

Instead of just filtering by market cap or trading volume, LunarCrush introduces a unique signal called

“Altrank,” which tracks social buzz and engagement. “Right now, BitTensor, Aave, Litecoin, Near Protocol… these things are up 17%, 14%, 22% in the last week. These are things that are moving—and they have strong communities,” Vezzani said.

Kelly Kellam, who blends technical analysis with community data, backed the value of social metrics, “Sometimes I get put on something to look for a trading setup because there’s a huge amount of social engagement in this sector of the market that I wasn’t even fully paying attention to based on technical analysis.”

He likened social data to on-chain analytics—tools that reveal early signals of liquidity and community interest. “Social engagement is one of those things… it allows you to see where the liquidity of engagement is going, which I think tends to see follow that is liquidity.”

And for those just starting out? Kellam had a simple tip: “Even if you don’t have $30 a month, go over to LunarCrush’s X page, put on notifications. They put out content all the time.”

In a market without earnings reports or 10-Ks, traders are increasingly turning to where the conversation is loudest — because that’s where the next big move might be.