Why Porsche NA CEO Timo Resch is betting on ‘choice’ to survive the turbulent EV market
Timo Resch is basking in the sun. The brand has been showing consistent momentum of late, and it comes at a critical time, with Porsche pushing electrification in an increasingly hesitant market. Porsche is about to launch its second EV, an all-electric version of the Macan SUV, the brand's most affordable model.